Custom CRM Development
CRM tailored to your sales process — lead tracking, pipeline visibility, and team workflows without paying for features you'll never use.
Strategic Systems Partner
We build the tools businesses actually need — custom CRM, operational dashboards, customer portals, and AI-enhanced workflows that streamline operations and support growth.
We build systems that help businesses operate smarter.
Active Orders
847
↑ 12% this month
Production Queue
23
On schedule
Customer Portal Logins
1,204
Last 30 days
Workflow Automations
56
Saving ~40 hrs/week
Sales & Production Pipeline
Recent Activity
Trust & Expertise
We understand businesses operationally. Our work sits at the intersection of sales, systems, and automation — built from real-world experience, not templates.
We think in workflows, bottlenecks, and handoffs — not just pages and features. Systems designed around how your team actually works.
We bridge the gap between front-line sales and back-office production — so your systems connect the full business cycle.
Custom CRM tools and workflow automation that eliminate manual steps, reduce errors, and give teams clear visibility.
AI where it genuinely helps — assisted workflows, smarter reporting, and intelligent automation grounded in your real processes.
PHP/MySQL foundations with modern UI/UX — scalable, maintainable systems built for the long term, not quick fixes.
Every decision starts with your operations, your team, and your growth goals. Technology serves the business — not the other way around.
Capabilities
Where operations, automation, and AI come together — purpose-built for your business, not off-the-shelf.
CRM tailored to your sales process — lead tracking, pipeline visibility, and team workflows without paying for features you'll never use.
Intelligent assistants, automated data processing, and AI-enhanced decision support — integrated into tools your team already uses.
Self-service portals for ordering, account management, project tracking, and communication — reducing support load while improving client experience.
Automate repetitive tasks, trigger actions across systems, and eliminate manual handoffs that slow your team down.
Real-time visibility into sales, production, and operations — the metrics that matter, presented clearly for decision-makers.
Production tracking, inventory management, scheduling, and internal tools that keep your back office running smoothly.
Full-featured web apps with modern UI/UX — responsive, accessible, and built on proven PHP/MySQL architecture.
Identify bottlenecks, measure what matters, and continuously refine processes with data-driven insights.
What Makes Us Different
Operational understanding first
We map your workflows, pain points, and growth goals before designing anything.
Sales + systems + automation, connected
No silos. Your CRM talks to production. Your portal feeds your dashboard.
Practical AI, not hype
AI features that save time and improve decisions — implemented where they add real value.
Custom over bloated
Purpose-built software that fits your process — not enterprise platforms you'll never fully use.
Clean UX, scalable architecture
Interfaces your team will actually enjoy using, on foundations that grow with you.
Connected Business Systems
CRM
Sales pipeline
Portal
Customer access
Production
Tracking & queue
Reporting
Live dashboards
One ecosystem. Every team aligned.
Selected Work
The public website is only half the story — see the custom ordering, CRM, and operations tools running behind each business.
A comprehensive e-commerce platform with custom quoting for a North American shower base manufacturer. Customers log into a portal to review quotes, pay online, book follow-ups, and track due dates — while sales and production stay connected behind the scenes.
Welcome back, Riverside Builders
2 active quotes · 1 payment due
Quote #CSB-2847
Corian shower base · 42×36 · barrier-free
Quote #CSB-2791
Diamond Core · custom drain · 48×32
Active routes
8
Drivers on road
12
Today's schedule
A custom-built operational platform connecting facility staff, drivers, dispatch, and administrators. After secure sign-in, teams use a dispatch board and scheduling CRM — not spreadsheets — to coordinate routes, loads, and daily operations.
A conversion-focused website for a Calgary bathroom renovation company — built for SEO and quote requests. Incoming leads flow into a simple CRM pipeline so the team can track contact, quotes, and booked jobs without losing opportunities from organic search.
New leads
9
Quotes pending
6
Booked this month
18
Quote request pipeline
Latest lead · via organic search
Bathroom reno · NW Calgary · Request a quote
Plie Prep
Dance festivals across Canada
Upcoming events
Spring Festival · Calgary
Apr 18–20, 2026 · Registration open
Summer Showcase · Vancouver
Jul 9–11, 2026 · Opens May 1
Dancers registered
847
Waivers signed
812
Pending waiver
35
Spring Festival · Calgary
42 studios · 847 dancers · 35 waivers outstanding
Waiver email sent to parent
Emma L. · Spring Festival · Awaiting signature
Latest registration
Studio Étoile · 12 dancers · Jazz & contemporary
A custom WordPress plugin for plieprep.com that powers upcoming dance festivals across Canada. Studios register dancers online, parents automatically receive waiver emails to sign, and organizers track registration counts and waiver status in real time — no spreadsheets, no manual follow-up.
AI-Assisted Workflows
Automate data entry, route tasks intelligently, and surface insights without adding complexity.
Smarter Reporting
Reports that highlight what needs attention — not just numbers in a spreadsheet.
Process Visibility
See where work gets stuck, where time is lost, and where automation can help most.
Looking Ahead
AI and automation aren't about replacing your team. They're about giving your people better tools, clearer information, and fewer repetitive tasks — so they can focus on what actually moves the business forward.
We help growing businesses adopt operational intelligence at a pace that makes sense — integrated into systems you already rely on, not bolted on as an afterthought.
Kelsey DuPont
Founder & Lead Developer
20+
Years building systems
About
Mountain View Web Development was founded on a simple belief: businesses deserve software that fits how they actually work — not the other way around.
With over two decades of experience spanning web development, business operations, and custom software architecture, our founder brings a rare combination of technical depth and operational understanding. From CRM tools to production tracking systems, the focus has always been the same — build things that genuinely help businesses run better.
Based in the Kootenays of British Columbia, we work with growing businesses across North America who need a strategic technology partner, not another vendor.
Whether you're outgrowing spreadsheets, need a custom CRM, or want to automate operational workflows — let's talk about what's possible.
No pressure. Just a thoughtful conversation about your operations and where technology can help.